Eisemann Center is a performing arts theater. Site visitors want to get an overview of upcoming shows, get info about the theater as well as purchase tickets or subscriptions for seasons of shows.
Note: The company responsible for maintaining the site has made some updates that I did not design.Live Site
The primary goal of this site is to convert visits into ticket sales or season subscriptions.
TO achieve this, I went with vibrant colors on primary buttons, and devoted as much real estate as possible to photographs that connect with the emotions of the user.